Long ago, during the first centuries of our era, in a small and humble village situated on the Eastern Coast of the Mediterranean, where the soil was so arid that not even hope grew, a shrewd young man, with a noble spirit and an entrepreneurial spirit in mind, named ZAIMAR, decided to defy all adverse conditions and look for opportunities to make the village grow beyond its limits. So he gathered all the creative mind and skillful hand of the artisans of his village who could create: fine looms and tapestries, magnificent carpets, beautiful poems, aromatic oils and everything that could awaken the interest, desire and need of the neighbouring villages to find through these an advantageous exchange of goods.

Thus the years went by and the villages saw the volumes of exchange grow with explosive success as the distances between them were shortened as a result of commercial development. However, for ZAIMAR, who always proved to be ahead of his time, this was not enough and he perceived that he could make better use of his travels by applying new knowledge in the villages, which he discovered with genuine interest in them. Thus, he pointed out that the new carving technique from Ugarit could be successfully implemented in Byblos, that a crazy urbanization concept he heard about in Sidon was needed in Beritos, as was the architectural design proposal he heard from a builder in Threw. At the same time, to streamline trade and negotiation, he implemented an innovative accounting system in all these cities.

From then on, with trade developing thanks to new products and services under the careful supervision and application of new administrative techniques imposed by ZAIMAR, PROSPERITY was the most used word throughout the region, so much so that in gratitude each town declared ZAIMAR as its most illustrious civic place, its origin was attributed to it, while many other caravans and merchants tried to emulate ZAIMAR's success, only to arrive at the cities and see, surprised, that with each step ZAIMAR took, they grew enormously in wealth and modernity. Thus, over time, in all the towns in the region, ZAIMAR took on its own meaning; over time, ZAIMAR became synonymous with PROSPERITY.